Game Ball
ALL MY RELATIONS
DESIGN/DIGITAL/E-COMMERCE/PRODUCT
The AMR Game Ball is not only a symbol of the team, but also a celebration and appreciation of Indigenous culture in Canada.
All My Relations Indigenous Women’s basketball team has launched a new fundraising campaign featuring a limited edition basketball representing a rich and often overlooked history of basketball in Indigenous communities across Canada.
Basketball has been an integral part of many Indigenous communities for generations as a place to gather and connect with each other. The spirit of the sport and what it represents certainly lives on through the All My Relations team, which for the past nineteen years, has been a safe and healthy vehicle for the women of Vancouver’s Downtown Eastside and off reserve players. The AMR community consists of 30 Indigenous women from various nations and backgrounds. Inspired by their stories and the love of the game, the AMR Game Ball was born.
Proceeds from the sale of the AMR Game Balls go directly to supporting the team at the coveted All Native Tournament, in Prince Rupert, British Columbia, located on the traditional territory of the Ts’msyen. Additionally, funding will go to supporting the AMR Physical Literacy Program, developing programming and clinics, and continuing their advocacy work for representation in sport.
CAMPAIGN VIDEO
RESULTS
Over $22,000 raised within the
first month of fundraising