Feel it for yourself
ARTIST PROJECT
DESIGN/DIGITAL/SOCIAL/OOH/AT EVENT SIGNAGE
Although it has a long-standing presence in Toronto, Artist Project has low brand awareness compared to its behemoth competitors. We needed to pique curiosity like never before.
A hand-crafted design-led campaign showcasing
the world’s first QR code composed entirely of words.
These words represented opinions and emotions inspired by art.
With more online art communities popping up and the pandemic devastating base attendees and supporters, we needed to create a campaign that could break through in a localized way and differentiate Artist Project.
We created the world’s first QR code composed entirely of words. Standing as unique art pieces, the QR codes reflect the varied reactions expressed by people when evaluating art. The codes then redirect the audience to specific artists, ticket purchases, or various support initiatives.
Artist Project attendees know Toronto is the cultural heart of Canada,
and they want their personal spaces to be a reflection of that.
With media budgets that only allowed for still assets, we needed to create a unique campaign that could entice ticket buyers and was also artful in its execution. We decided to use digital language to craft the campaign, reflecting its breakthrough as a key tool for engaging in two-way conversations with an audience, a natural messaging accent rather than an added distraction.
RESULTS
The Artist Project's
best attended show ever
CASE VIDEO
THE RESULTS
73%
INCREASE IN TICKET SALES YOY
115%
INCREASE IN
WEBSITE TRAFFIC FROM ADS
