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Living
BUD LIGHT

EXPERIENTIAL / CONTEST

People Living their best lives helped elevate the brand with a younger demographic.

Lots of beer was sold because people were trying to get a life changing phone call that would lead to an unreal experience.

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CASE VIDEO

RESULTS

44 press outlets ran stories on the experiential event, leading to over 255 million impressions

THE RESULTS

255M

IMPRESSIONS TO DATE

900%

INSTAGRAM CHANNEL TRAFFIC INCREASE

1600%

AHE OF STRONGEST POST ENGAGEMENT