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EXPERIENTIAL / CONTEST
People Living their best lives helped elevate the brand with a younger demographic.
Lots of beer was sold because people were trying to get a life changing phone call that would lead to an unreal experience.
44 press outlets ran stories on the experiential event, leading to over 255 million impressions
IMPRESSIONS TO DATE
INSTAGRAM CHANNEL TRAFFIC INCREASE
AHE OF STRONGEST POST ENGAGEMENT
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