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Living
BUD LIGHT
EXPERIENTIAL / CONTEST
People Living their best lives helped elevate the brand with a younger demographic.
Lots of beer was sold because people were trying to get a life changing phone call that would lead to an unreal experience.
CASE VIDEO
RESULTS
44 press outlets ran stories on the experiential event, leading to over 255 million impressions
THE RESULTS
255M
IMPRESSIONS TO DATE
900%
INSTAGRAM CHANNEL TRAFFIC INCREASE
1600%
AHE OF STRONGEST POST ENGAGEMENT
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