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Attitudes towards sex toys are changing, but PinkCherry wanted to further the conversation in a new way.
Sex toys aren’t just for fun and pleasure; there are physical and mental benefits of using them too. As the campaign was launching during tax time, the investment market was top-of-mind inundating people with information on RRSPs/401ks and wealth portfolios. PinkCherry wanted to be a source of “relief” and remind people that there are more ways to “invest” in yourself than just financial contribution.
Watch the case video below.