TORONTO SILENT FILM FESTIVAl
The Toronto Silent Film Festival is a niche film festival catering to a unique audience of avid film watchers. We needed to increase attendance by increasing relevance, and make silent films hashtagable along the way.
So we created the world's first Escape Room on Instagram. Watch this video to see how.
The festival sold out and is now considered one of the premier silent film festivals internationally, which gives it access to a better roster of films.