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I Ate.
FOOD BANKS CANADA
DIGITAL LEAD GENERATION/OOH/SOCIAL MEDIA
An initiative intended to get the country behind an emergency fundraiser and put food on someone's table.
Introducing "I ATE", a Food Banks Canada initiative intended to get the country behind an emergency fundraiser and show people that their donation will have a dramatic and immediate impact in putting food on someone's table.
CASE VIDEO
RESULTS
11,000% INCREASE
IN INDIVIDUAL GIVING
$150M+
RAISED
690%
INCREASE IN DONATIONS IN 3 WEEKS
1400%+
MORE INDIVIDUAL
DONATIONS YEAR OVER YEAR
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