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I Ate.
FOOD BANKS CANADA

DIGITAL LEAD GENERATION/OOH/SOCIAL MEDIA

An initiative intended to get the country behind an emergency fundraiser and put food on someone's table.

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Introducing "I ATE", a Food Banks Canada initiative intended to get the country behind an emergency fundraiser and show people that their donation will have a dramatic and immediate impact in putting food on someone's table.

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CASE VIDEO

RESULTS

11,000% INCREASE

IN INDIVIDUAL GIVING

$150M+

RAISED

690%

INCREASE IN DONATIONS IN 3 WEEKS

1400%+

MORE INDIVIDUAL
DONATIONS YEAR OVER YEAR