PARTNER
The Baycrest Foundation
INGREDIENTS
Lead Generation/PR/
paid content
The Baycrest Foundation needed to create a new way to attract donors while developing a link between the hospital and the research they represent. Introducing, The Brain Project, an art exhibit dedicated to raising awareness for brain health.
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To help generate greater presence, we created this film using the pieces of art.
Brain health became one of the most talked about charitable awareness campaigns of the year and a waiting list now exists for artists wishing to contribute.
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