PARTNER
The Baycrest Foundation
INGREDIENTS
Lead Generation/PR/
paid content
The Baycrest Foundation needed to create a new way to attract donors while developing a link between the hospital and the research they represent. Introducing, The Brain Project, an art exhibit dedicated to raising awareness for brain health.
To help generate greater presence, we created this film using the pieces of art.
Brain health became one of the most talked about charitable awareness campaigns of the year and a waiting list now exists for artists wishing to contribute.
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