Every year, the Luminato Festival reinvigorates the summer arts scene with a dynamic two-week celebration of creativity that invites everyone to engage in the arts.

 

The 'Art Moves' campaign aims to foster conversation in line with the festival's mission, making art approachable and engaging for everyone, regardless of their experience.

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Art is a deeply personal experience, and sometimes it can feel like it's not for all of us. As a result, we created communication that didn't "close the loop" for the audience. Hoping to start a conversation, 'Art Moves' is accessible and entertaining so even young children can digest it, making it a nice parallel to the amazing festival programming itself.