Luminato_YDS.jpg
It's Art
LUMINATO

DESIGN IDENTITY/OOH/PRINT/SOCIAL MEDIA

Although one of Toronto's longest-standing art celebrations, Luminato lacked brand awareness and distinction from other festivals. It's time to take back the scene.

Art can surprise or shock. Art can spark a conversation. Art can make one question. Art can live on in the mind. And art can be a statement.

Luminato_exclamation.jpg
Luminato2022_graphics_3-quotes.jpg
Luminato2022_graphics_2-question.jpg
Luminato2022_graphics_5-elipses.jpg
Luminato2022_graphics_4-period.jpg
Luminato_wild-v2.jpg

Art is a visceral experience. Artists create to spark reactions. We captured those reactions in the simplest, most impactful way possible: using the punctuation that reflects them. We positioned Luminato as the art festival that sparks a reaction and created visual iconography that celebrates the incredible effects of the art in Luminato. 

Luminato_YEC-VidWall.jpg
Luminato_YEC-MiniVidWall.jpg
Luminato_ad-v1.png

RESULTS

"It's Art" has been deemed the single most successful campaign in Luminato history

245%

SOCIAL AUDIENCE GROWTH

500%+

RISE IN SOCIAL MEDIA ENGAGEMENT

2000%

STRONGER CLICK THROUGH RATES