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DESIGN IDENTITY/OOH/PRINT/SOCIAL MEDIA
Although one of Toronto's longest-standing art celebrations, Luminato lacked brand awareness and distinction from other festivals. It's time to take back the scene.
Art can surprise or shock. Art can spark a conversation. Art can make one question. Art can live on in the mind. And art can be a statement.
Art is a visceral experience. Artists create to spark reactions. We captured those reactions in the simplest, most impactful way possible: using the punctuation that reflects them. We positioned Luminato as the art festival that sparks a reaction and created visual iconography that celebrates the incredible effects of the art in Luminato.
"It's Art" has been deemed the single most successful campaign in Luminato history
SOCIAL AUDIENCE GROWTH
RISE IN SOCIAL MEDIA ENGAGEMENT
STRONGER CLICK THROUGH RATES
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