This iconic brand needed an update to resonate with today's audience, and with the rise of Al dominating public conversation, there's a strong counter appetite for things that are distinctly human. This helped define our approach to one of Canada's largest craft shows, with 50 years of heritage.

The show is a human experience and our solution was to elevate personal connection through 'human-made' headlines, a bright and vibrant colour palette, and amplifying what makes the One Of A Kind Show so recognizable: the fingerprint.

 

Building off the fingerprint design, a new set of unique fingerprints was designed to create a visually arresting and flexible brand system to make One Of A Kind more One of A Kind.