INVEST IN YOURSELF
Attitudes towards sex toys are changing, but PinkCherry wanted to further the conversation in a new way.
Sex toys aren’t just for fun and pleasure; there are physical and mental benefits of using them too. As the campaign was launching during tax time, the investment market was top-of-mind inundating people with information on RRSPs/401ks and wealth portfolios. PinkCherry wanted to be a source of “relief” and remind people that there are more ways to “invest” in yourself than just financial contribution.
Contributed to the most successful sales period to date