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Dreams Shouldn't Be Homeless
RAISING THE ROOF

ACTIVATION/OOH/PRINT/RADIO/TV

Nobody dreams of being homeless. But sadly, 235,000 Canadians experience homelessness every year, and 1 in 7 people visiting a homeless shelter is a child.

We all have dreams. What may begin as childhood fairy tales, may blossom into exciting adulthood aspirations. Dreams help steer us into new directions, encourage us to try new things, and dare us to live up to our full potential. Dreams give us hope. Dreams shouldn't be homeless.

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:60 TV SPOT
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:30 Radio - Fairy TalesRaising The Roof
00:00 / 00:30
CASE VIDEO

RESULTS

People got involved. People donated.

People noticed.