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RISE
RAISING THE ROOF

DIGITAL/OOH/PRINT/RADIO/TV

Every year 235,000 Canadians experience homelessness. Add a global pandemic to this local issue and that number increases drastically. We needed to show Canadians that working together, we can help prevent homelessness.

The campaign was supported by TV, social, out of home, print, and radio

Rise Radio :30Raising The Roof
00:00 / 00:30
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:60s TV SPOT

RESULTS

Raising The Roof's

most successful campaign ever

CASE VIDEO
THE RESULTS

71M+

IMPRESSIONS GENERATED

623%

INCREASE IN
DONATION TOTALS

MOST

MONEY RAISED AND TOQUES SOLD EVER