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RISE
RAISING THE ROOF
DIGITAL/OOH/PRINT/RADIO/TV
Every year 235,000 Canadians experience homelessness. Add a global pandemic to this local issue and that number increases drastically. We needed to show Canadians that working together, we can help prevent homelessness.
The campaign was supported by TV, social, out of home, print, and radio
Rise Radio :30Raising The Roof
00:00 / 00:30
:60s TV SPOT
RESULTS
Raising The Roof's
most successful campaign ever
CASE VIDEO
THE RESULTS
71M+
IMPRESSIONS GENERATED
623%
INCREASE IN
DONATION TOTALS
MOST
MONEY RAISED AND TOQUES SOLD EVER
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