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Rebrand
REIGN ARCHITECTS
BRANDING/DESIGN/DIGITAL/PRINT/WEBSITE
How do we represent Reign Architects’ design ethos and commitment to exceptional work, so that potential clients feel intrigued and compelled to discover more?
Inspired by design legends, the logo approach makes use of what we have before us. Simple, bold iconography that is rooted in the world of architecture, while the colour palette evokes a calming, earthy effect with just a touch of luxurious gold.
Taking inspiration from Reign Architects' biophilic design ethos, the website & book approach is airy, fluid, and organic, using white space to both draw readers in further and allow each image its moment on the page. A mix of technical drawings and finished photography, the layout flow is a nod to the creative process and the way in which the natural world influences each piece.
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