Stel + Mar, a premium California wine in easy-to-carry format, was entering the Ontario market during the start of a global pandemic. There was no opportunity to put the product in people’s hands at the usual go-to places – concerts, sports events or any other outdoor attractions.

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So, we turned people's driveways, houses and neighbourhoods into Stel+Mar tasting spots. People could control where Stel+Mar's free wine caravan went next via Instagram polls and rally their neighbours for a chance to bring some free wine to their neighbourhood.