STEL + MAR
A premium California wine in easy-to-carry format was entering the Ontario market at the beginning of a pandemic. They needed to find a creative way to drive trial during social isolation.
Stel + Mar, a premium California wine in easy-to-carry format, was entering the Ontario market during the start of a global pandemic. There was no opportunity to put the product in people’s hands at the usual go-to places – concerts, sports events or any other outdoor attractions.
So, we turned people's driveways, houses and neighbourhoods into Stel+Mar tasting spots. People could control where Stel+Mar's free wine caravan went next via Instagram polls and rally their neighbours for a chance to bring some free wine to their neighbourhood.