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FOOD BANKS CANADA
Food insecurity is intensifying at the same time that Canadians feel they have less money to donate. How do we keep cashstrapped-feeling Canadians engaged in a growing cause? Thank them.
Food Banks Canada’s “Thank You” campaign responds to the "I ATE" initiative that raised over $150 million, making it the most successful individual-giving fundraising campaign in FBC’s history.
By using the “I ATE” graphic treatment within thank-you messaging, we continued to demonstrate the tangible results that occur when people donate to Food Banks Canada while, at the same time, reminding them of the importance of donating again.
47% UNAIDED AWARENESS and
CORRECT ATTRIBUTION TO FBC
SAID THEY INTENDED TO SUPPORT FBC
FOUND THE CAMPAIGN MEMORABLE
MAIN MESSAGE RECALL
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